
"The Windows operating system faces competition from various commercial software products and from alternative platforms and devices, mainly from Apple and Google," the company wrote in its 2013 annual report. Still the company knows it faces challenges to Windows, which has lost market share to Android. The problem was that no matter how well it works, the Metro interface with its tiles and tablet-style design was a huge change that some customers would not like.ĭespite the frosty reception Windows 8 has gotten from some customers and potential customers, the Windows division has done over $18 billion in revenue for each of the past three years, according to Microsoft's 2013 annual report. Windows 8 essentially has two interface options - the visual "Metro" screen optimized for touch, and a variant on the traditional Windows desktop. The Start Menu change - which will be part of a free Windows 8 update at a to-be-determined date - corrects the single biggest thing customers dislike about the operating system. But his boldest decision yet came April 2, when the company announced it would return the traditional Start Menu to its Windows operating system.


In office only two months, Nadella has made a number of bold moves including the recent launch of Office for Apple's ( AAPL 0.93%) iPad. He has also shown that he understands that the days of Microsoft being the only game in town are over and that a willingness to make changes based on what customers want is essential. In his short time as Microsoft ( MSFT 6.71%) CEO, Satya Nadella has shown a willingness to reverse mistakes made under his predecessor Steve Ballmer and an openness to trying new things.
